Can’t Decide, Google Ads or Local SEO?
by Adrian
Last Updated: Feb 10, 2022
Driving online traffic is every online business owner's goal. A must to deliver sustainable revenue, now and in the future. Marketing campaigns are not easy to plan or execute, and there are upsides and downsides to most. There is always a question marketing folks ask.
Which is better for your business - Google Local SEO or Google Ads or BOTH?
Firstly answer these questions:
Do you understand what Google Local SEO is, and what Google Ads are?
Here’s a brief overview of both.
Google Local SEO has been around in various forms since mid-2015. It is completely different to website SEO. It works on building your local web presence through your listing in Google Business Profile. The name has been changed from Google My Business.
There is a massive benefit to being in the top three businesses on Google. You know this. You also should know that it is vital for long-term growth and exposure. Why? Over 60% of people with search intent choose from the top 3 when searching for a product or service. This top 3 position is an organic position, reached without Google Ads or any paid ads.
Yet staying there takes effort. Omnergy Local SEO and Google My Business tools can help your business stay there. We produce for you fresh content almost daily (photos, live updates, reviews). Book a call to talk to us about this.
Google Ads is a fantastic tool to drive and create instant traffic for your business. But it can cost you a small fortune, which you might not have!
It works on Pay-Per-Click (PPC). Google will put your business listing at the top pages of search results for a price. That price is based on your budget and the competitiveness of your industry. The more money you put in the better the chance you will be on page 1 or 2 or 3, but pay less money and you could be on page 8. Your budget determines how many customer clicks you get. The bottom line is the more money, the more clicks – less money, less clicks.
Is there a benefit? Sure. Showcasing within 24 to 72 hours, and usually solid convertible traffic. Fab!
Is there a downside? Hell yeah, you have to pay per click (PPC) whether you make a sale or not. Pricey!
How much would you need to spend on Google Ads?
The short answer is this. Spend less than $3,000/month and after six months the average return of advertising spend will be close to break even.
Why? Because you, as the small business owner, are not in control of where your ad is placed, Google and its algorithm is. Google also dictates the cost-per-click. This might kill your marketing budget stone dead in 10 clicks!
Are there better options?
You could explore other advertising services.
You could try Microsoft/LinkedIn ads, Quora ads or even Adobe Advertising Cloud. But you are going to need to learn a lot to be confident in using any of these. Ready for this?
Or, SEO could be a better choice.
If you want to generate a steady flow of traffic over time SEO is great.
Most Google searches are local.
Local SEO helps people find and learn about your business and brand.
Google Local SEO is the way to unlock local search traffic.
Omnergy Local SEO works to deliver ALL of this.
Omnergy Local SEO needs a smaller budget.
Omnergy’s dedicated Local SEO team works to promote your business and brand locally.
Local is where your business wins sales. We optimize your site for local Google searches.
We help your business get more high quality traffic, and drive your sales up to record heights.
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